Teenspeak ’22: Trailblazers in idea, content generation competitions

By Rowz Fajardo

The UP Advertising Core (UP AdCore), together with CDO Funtastyk, launched its annual Teenspeak project last March 11 with the title Teenspeak ’22: Take The Extra Bite. The project is set to run until May 21 with various events including competitions and a bootcamp.

Teenspeak, a flagship project of UP AdCore, is a nationwide idea and content generation competition for college students in partnership with UP AdCore’s corporate clients.

Teenspeak: A Trailblazer

Teenspeak is an annual project that has been a trailblazer in idea-generation and integrated marketing communications (IMC) competitions. For this year, the UP AdCore aspires to make Teenspeak trailblazer in idea and content generation competitions.

For several years, Teenspeak has aimed to provide its media partners with avenues to effectively communicate their brand’s value to the youth. UP AdCore’s past clients for Teenspeak include Coca-Cola, Air Asia, Pepsi, Procter and Gamble, Globe, Head & Shoulders, Greenwich, Jollibee, Rexona, Unilab, Oral B, BYS, Pantene, Samsung, and Rejoice.

During the pandemic, Teenspeak was awarded first place among all the Business League organizations’ competitions during this year’s League of Excellence which intensified its purpose to be the platform for the Filipino youth to have a voice as consumers by creating integrated marketing campaigns for our brand partner.

Teenspeak ’22 activities

For this year’s Teenspeak project, UP AdCore has prepared several fun and informative activities for college students nationwide.

The main event competition was launched last March 11. Signups for the event were closed last April 1. Final submissions for the competition will only be until April 25. The release of the finalists will be on May 2. Mentorship will be held on May 7 before the finals on May 21.

Moreover, the Teenspeak team has also delivered some mini-competitions from March 16 to 24 including the Pond’s mini-competition and CDO mini-competition. Several raffles were also launched.

A virtual caravan entitled The Appetizer: A Teenspeak x CDO Virtual Caravan was held last March 27 which aimed to bring flavor-filled talks about establishing CDO as the market leader in the local food processing industry, and championing Teenspeak as a platform for bringing the youth’s fresh ideas to life. Speakers for the caravan included Winzel Quiambao, Project Director of UP AdCore Teenspeak ’22; Sheena De Jesus, Recruitment Section Head of CDO Foodsphere, Inc.; and Veena Lim, Senior Category Brand Manager for CDO Funtastyk.

Last April 9, The Secret Recipe: A Teenspeak Bootcamp was held featuring several industry leaders who shared their expertise in preparing one’s own signature advertising campaign. The bootcamp speakers were El Peñaflor, strategic planner from Dentsu One Manila; Albet Buddahim, CEO for Katapult Digital and Chief Marketing Capability Strategist for Mansmith & Fielders; Paolo De Leon, creative director for Dentsu One Manila; and Veena Lim, Senior Category Brand Manager for CDO Funtastyk.

Advertising Case Competition

The Teenspeak advertising case competition has always sought to test the students’ strategic skills in creating high-quality campaigns that directly cater to the client’s target market. It empowers college students to think outside the box and come up with novel solutions to the challenges of the partner client.

For the Teenspeak ’22: Take The Extra Bite Advertising Competition, UP AdCore proudly launches its main event with big prizes. The champion is set to win 75,000 pesos, while the first and second placers are to win 35,000 pesos and 15,000 pesos respectively.